The small popularity and utilization of banking products and services among the elderly could be explained by the low level of knowledge, distrust and conservative attitudes toward the financial products, but also by the lack of the appropriate product range dedicated to senior citizens. Still, the elderly remain “the most difficult” customer group - the sales acquisition cost (SAC) is relatively high. An alarming phenomenon is the growing popularity of the petty retail credits, resulting from the increased consumption occurring among the Polish senior citizens. Pensioners constitute a substantial number of clients incurring a few or sometimes even several microcredits. The “credit spiral” becomes an obstacle for the Polish financial system. We will see in the nearest future whether Polish banks undertake the challenge and meet the needs of the new, growing social group. 
 

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