Over the last 20 years we have been actively supporting the largest as well as medium corporations from Western Europe and the Unites States in the development and execution of their strategies for entry into the markets of Central and Eastern Europe. Strategy development is preceded by in-depth market investigations, conducted with special focus on market demand for given products/ services. The developed strategy identifies target market segments, sources of competitive advantage, brand policy, manner of supplying products/services in medium and long terms. An integral element of the strategy is a financial model which allows for assessing the impact of strategic scenarios upon return on investment andcompany value.

A crucial element of a market entry strategy is the process of seeking potential partners on the local markets who, depending on the adopted strategy, may become trade partners, franchisees, production partners or acquisition targets.